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The Hellenic Technology Clusters Initiative is the first organization in Greece aimed at the creation of innovation clusters.

The new brand ID consisted of a naming strategy and a new logotype. The new name Corallia was inspired by the central values of H.T.C.I. and plays with the metaphor of the coral reef:

• Ecosystem and cooperativeness: complementary organisms which co-evolve in harmony
• Development and dynamism: a living structure which evolves, emerges and develops dynamically
• Subtle force and co-opetition: resistance against the storm, protecting life
• Positivism and Innovation: symbolized by the coral color
• Networking and Polycentricism: stating solidarity and the closely networking character of clusters

Corallia incorporates the following semantic units: Co-, Coral, Core, Rally, All, Allia(nce)

Project Developed by: PRC Group – The Management House

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