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2009

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This is the greek branch of club SEAT, the customer loyalty programme of SEAT S.A. The online platform, designed centrally by SEAT, includes personalized customer service pages, special offers and forums.

An extensive usability study resulted in a series of functional and technical improvements that guaranteed a better user experience; and better conversion rates for the loyalty programme.

club SEAT functions as a basis for a series of online marketing initiatives, like the ongoing member-of-the-month-experience, which enhances user-engagement and other one-of events.

Project Developed by: PRC Group – The Management House

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